THE ASK:
Create a design/motion package to bring the IRC’s biggest annual charity event to life and showcase the impact of the work they do to help humanitarian crises globally. This year they want to focus on how their team is defying the odds in the most difficult parts of the world. How can we stay true to the existing branding and spirit of the company while creating a unique, inspired, and thoughtful event package?
The Solution:
The IRC provided us with footage and photography from the team of these stories of people affected by these humanitarian crises around the world and were drawn to our visual solution of using cinematic-inspired visual structures, such as film reels and bold, rugged title cards and typography.
how:
Research, several rounds of design/conceptual direction pitch decks, team collaboration, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Projection 3D
work is still under nda, coming soon!
collaboration between the irc, aanvik singh, cora keene, and josie glassman
