This logo resolve for Reese's is meant to capture its fun and funky brand attitude while making the candy look even more appetizing through the use of transforming the peanut butter and chocolate into the logo.
I started by creating a 3D model and animating it in Cinema 4D. After importing it to After Effects, I used the Matte Choker tool to make it easier to transition from the model to the frame-by-frame animation. On a separate layer, I color-keyed the peanut butter and did the same procedure as I did for the chocolate.
1. 3D Model
2. Chocolate model + frame-by-frame
