I was tasked to create and fully brand a made-up event. After much research, I found that there are no festivals about procrastination. So I decided to create Procrastinate Fest, a fun weekend-long festival where people can have fun and not feel bad about themselves while avoiding their work/responsibilities.
The branding of this festival is in the spirit of procrastination: partially finished, but mostly unfinished leaving it for later.
The color palette is 4 colors, each color representing a type of procrastination.
The color coding corresponds with the types of events that will be held at the festival.
The marketing for the festival will be chaotic and last-minute, and some events at the festival will be announced last-minute as well.