I was tasked to create and fully brand a made-up event. After much research, I found that there are no festivals about procrastination. So I decided to create Procrastinate Fest, a fun weekend-long festival where people can have fun and not feel bad about themselves while avoiding their work/responsibilities.
The branding of this festival is in the spirit of procrastination: partially finished, but mostly unfinished leaving it for later.
The color palette is 4 colors, each color representing a type of procrastination.
Pink: Social
Orange: Food
Teal: Media
Lime: Games
The color coding corresponds with the types of events that will be held at the festival.
The marketing for the festival will be chaotic and last-minute, and some events at the festival will be announced last-minute as well.
Branding
![](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/777aaa89-de51-4da9-b930-6c547d376ea4_rw_3840.jpg?h=4d50e53b09488da7119e5687181175b8)
![Color Palette](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/dffcf102-7095-42d3-a417-72b8a4578161_rw_3840.jpg?h=498c917754248cc4f8c287b10f6e0f5d)
Color Palette
![Fonts in Use](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/e3752c43-e6f1-4448-93f1-26ad9a5b363b_rw_3840.jpg?h=8580d1eaf2afaeb51b5786807223b832)
Fonts in Use
![Logo in colors](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/5dd675f4-60e4-4f5e-842f-8c2b8e008cef_rw_3840.jpg?h=8053f954c69b3686e9d897a2c4745fbd)
Logo in colors
![Alternate Logo](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/7337e482-98a9-4e47-bebd-971ee5607966_rw_3840.jpg?h=2d83fda84710f4707cc55c3851dac098)
Alternate Logo
Promotional materials
![](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/d9df6190-c578-45c5-b041-9f32d7089db5_rw_3840.jpg?h=9f08c47942713d6fd634495b8f11de1c)
![](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/a9ca1395-2457-43d5-89a7-02db4aa0b087_rw_3840.jpg?h=622d91b9a33596ac6e8bb8eb5c297a7e)
![](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/199d9396-2fa1-4795-809c-0eb017a7cb6c_rw_3840.jpg?h=38e54301c4ed9dab24ac7b4644a83842)
![](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/cdcedc1f-1d82-4462-b5c2-bdd3087492e7_rw_1200.jpg?h=1cfec0464ae6b7d5fcac382a23c1ff58)
festival organization
![Festival Signage](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/0db0dc77-4205-4f03-ad95-091e8827ef78_rw_3840.png?h=8d582a48a1a8af65ac0b4a41d2227827)
Festival Signage
![Festival Passes](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/4989a7e8-a12d-48d4-9ac4-58692ec71164_rw_3840.png?h=42842bbf3f5089ca5aefe85ff17d9035)
Festival Passes
![Event Tickets on app](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/ec400633-a697-4a17-8afb-c54a0c252cc3_rw_3840.png?h=59f031685bc90c4de2ba5577d4713836)
Event Tickets on app
merch
![Journals](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/25187f0b-55b3-4b37-ad72-6d760dd0d7b5_rw_3840.png?h=1d133a46fc3171465b2736efc21670ef)
Journals
![Lanyards](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/e6d04421-2a4a-4ccb-a2fa-4ad1e2d43334_rw_3840.png?h=89715e03d4e2fc2c0ce4d5536af1c418)
Lanyards
![Tote Bags](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/2be3eb28-e49d-4e95-b2d4-ffc7fee6fed2_rw_3840.png?h=ba485fe86a55433906bca151184224c2)
Tote Bags
![Mugs](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/cfc40d04-6985-4618-93a6-84bc2c5433df_rw_3840.png?h=9f8e4bb8a5401b9384086ba419d6f11a)
Mugs
![Pens](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/fa3b80e8-5936-4a15-b4d6-4f2d86af67bd_rw_3840.png?h=6ba0dd33a0c3d6126009962d2f2141a1)
Pens
![Sweatshirts](https://cdn.myportfolio.com/de560624-23de-4217-8e85-02bdf1778e7d/a915df01-0db5-4f57-a3f3-328e84996e27_rw_3840.png?h=95049ae842474488120f6321fcb7f337)