I was tasked to create and fully brand a made-up event. After much research, I found that there are no festivals about procrastination. So I decided to create Procrastinate Fest, a fun weekend-long festival where people can have fun and not feel bad about themselves while avoiding their work/responsibilities.
The branding of this festival is in the spirit of procrastination: partially finished, but mostly unfinished leaving it for later.
The color palette is 4 colors, each color representing a type of procrastination.
Pink: Social
Orange: Food
Teal: Media
Lime: Games
The color coding corresponds with the types of events that will be held at the festival.
The marketing for the festival will be chaotic and last-minute, and some events at the festival will be announced last-minute as well.
Branding


Color Palette

Fonts in Use

Logo in colors

Alternate Logo
Promotional materials




festival organization

Festival Signage

Festival Passes

Event Tickets on app
merch

Journals

Lanyards

Tote Bags

Mugs

Pens
